The second in a series of posts inspired by the 16 Days of Action. Cassandra Complexity co-editor, Sarah Martin, reflects on social media.
I get tired of social media sometimes. I recently read how the act of posting a charitable act on Facebook will actually make people LESS likely to donate money to a charity because in our minds, when we hit “like” or “share”, we’ve done our duty. We don’t have to DO anything. We’ve passively passed on the buck and “raised awareness” about the issue. It’s called “slacktivism.”
I’m guilty of this sometimes. I’m a social media junkie and love to read and share the different news pieces and articles that my many friends in Gender-Based Violence world post on Facebook and twitter. I know people working in the UN, in different NGOs, people working as journalists and in the human rights field, aid workers and people who have left the humanitarian field, and just smart interesting thoughtful people who like to read. As a consultant, it is very tempting to procrastinate and spend a big part of the day educating myself by reading all the interesting articles that I find when I jump on social media. But I know in my heart that it’s not “work”.
But as the 16 Days of Action against Gender-based Violence rolls around this year, I find myself turned off and almost feeling apathetic. So many tweets and beautiful ad campaigns and heart-wrenching ads, and orange colored clothes on my Facebook feed. In 2003 – 2010, I wrote so many pieces about 16 Days of Action when I worked for Refugees International and MSF. I begged with our comms people to post them and raise awareness. But now, I am seeing them and I feel a surge of sadness.
Maybe its because I spent this year in four different countries (Libya, Myanmar, Papua New Guinea, and Egypt) where the response to violence against women sometimes seems to be limited to awareness-raising. Now don’t get me wrong – there is always someone on the ground TRYING to provide care. Trying but limping along. Maybe there is one organization – maybe 2 or 3 but always under-funded and under-staffed and over-worked.
Where is the link between the legions of twitter users and Facebook fans who like the good work that these organizations do and actual response to the needs of women living with the problem of violence against women in humanitarian settings? If we could even get a dollar for every click that we receive, we’d have enough money to buy dignity kits for adolescent girls to keep them from dropping out of school and from embarrassment when they get their periods. We’d have emergency contraception in all the clinics along with confidential spaces for interviews, and enough money to have training programs for helping nurses and doctors understand better how to interview a rape survivor. We’d have anti-sexual harassment campaigns on all the tvs, billboards, and radios. We’d have literacy programs for women trapped in the camps. We’d have more ability to teach aid workers what a livelihood program is and why its so crucial for women both as a prevention and a response strategy to intimate partner violence and rape in wartime.
But the work that we need to do goes beyond enough money and fundraising – that’s just the obvious link. It goes back to the quality that my co-authors and I identified in our Sexual Violence Research Initiative presentation in Bangkok last October. The “Je ne sais quoi” sometimes known as the Angelina Jolie factor or the CNN impact.
How do we move beyond the passivity of clicking “like” or “retweet” and move into actually generating more programs for women on the ground? A few humble suggestions:
- Donate your money to an organization that does actual work on the ground supporting survivors. Don’t be fooled by campaigns by organizations who say they do something – do your research!
- Get politically active and demand that your government to do more to support programs for survivors of gender-based violence, including granting asylum, funding abortion care, and providing sustainable care for all women vulnerable to violence – not just conflict-related violence or rape in war.
- Volunteer at or financially support a local domestic violence shelter in your home country- raise awareness about the impact of violence in your own community
Any other ideas, readers?